Have you ever bought a product that you didn’t need but got it anyway because well.. their packaging was extra-ordinary or their branding was exceptional?
I guess we all have at some point of our lives.
Behind every business, there is a story. It is how you tell that story.
An average adult spends almost 11 hours a day looking at a screen. He surfs through various platforms to look for interesting and appealing content. If the content interests him or is in accordance to his knowledge , he is likely to buy it.
There is no such thing as boring brands. No matter what industry you operate in, creative content can be generated. For instance, in industries such as pharmaceuticals , we rarely see people advertising or promoting their brands hence, they have an added advantage.
No content is boring as long as it interests your target audience. More engaging and relevant content tends to attract more audience.
In case of FMCG products, anyone can become the Starbucks or Coca-Cola of their industry with the right branding. Branding is an ongoing process that should pervade all your communications, whether digital or traditional. With the right strategies and marketing, your business can also become a valuable brand.
However, there are a few things that need to be considered. For starters, you need to know your brand personality.
Then, knowing your target audience is quintessential. Your marketing strategies and content creation will be influenced by them. If you don’t deliver the right content to the right audience at the right time, you fail as a brand.
Therefore, one must carefully measure its target group.
One quick tip : using visuals and humour can keep your audience interested.
Marketing is no more about the stuff you make but the story you tell. Or simply put, you can’t sell anything if you can’t tell anything.
ManFriday, June 7, 2019