When we approached designing Indulgeo Essential’s newsletters, we adopted the same holistic style that is present in their new branding. We used the colours from their packaging and photography campaign, as well as their bold typography to create newsletters that are clean and usable. By keeping the colour palette simple and subdued, we were able to make the photography really shine through. Our goal was to showcase the products and to guide users to get the information they need, to encourage conversions.
